New Airline Storefront New Airline Storefront

Introducing the new airline storefront

Modern retailing that makes comparison shopping
easy and focuses on total offer value.

For travel buyers…

Relevant offers and
increased efficiency

For airlines…

Maximized upsell opportunities
supporting omni-channel retailing

For travelers…

Transparency and increased
trip value

Comparison shopping made easy

Expert Q&A with Kathy Morgan

We sat down with Kathy Morgan, vice president of offer sourcing at Sabre, to hear her views on how the new airline storefront will deliver value across the travel industry and enable personalized retailing.

Sabre’s new airline storefront is just the tip of the spear in how we’re innovating in the way we sell, promote and display offers.

Kathy Morgan
Vice President of Offer Sourcing at Sabre

Integration with Sabre APIs and customer touchpoints

Distribution transformation

Partnering to drive product innovation that allows airlines to extend personalized offers across all channels and unlock more customer value.

Sabre’s transformative new airline storefront is a step forward in evolving the retail shopping experience for travelers while creating value for all stakeholders across the ecosystem.

Jeff Lobl
Director of Distribution Strategy at Delta

Agency testimonials

The new airline storefront pilot program has brought together global agencies committed to driving storefront adoption and providing feedback around product direction.



We see the new airline storefront as another big step in providing the best value and personalization our customers demand.

Erik Magnuson
VP Product Management, Mobility & Payments at CWT

Our customers demand choice paired with convenience and simplicity – that’s exactly what Sabre’s new airline storefront delivers.

Werner Kunz-Cho
CEO of Fareportal

We understand how important it is for our travelers to be able to smoothly interpret and compare fares of different brands. With Sabre’s new airline storefront we can save time, minimize potential mapping mistakes, and can keep up with airline driven changes.

Brian Tanis
VP Marketing/ Product Marketing at ITS

Travel agents are under increasing pressure to ensure travelers receive the offer that is right for them. Sabre’s new airline storefront makes all relevant content available in the initial shop, increasing agent efficiency and encouraging upsell.

Mimmo Cristofaro
CEO at TravelMatic

Sabre's new airline storefront was an easy integration to our existing system and its cutting edge technology is enabling us to increase our revenue opportunities and become more competitive in the market.

Mehmet Erden
Ticket Product Manager at UBfly



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